workabout
WHO IS SAM SPRATT?
Sam Spratt is a particularly notable NFT artist; last year NGS collaborated with him to create The Monument Game experience.
256 “Player” editions sold for 696 ETH ($1.1 million) and the 1/1 artwork sold for 420.69 ETH ($698k).
The Masquerade kicks off with a landing page and a waitlist to ignite curiosity.
GOALS
Create a homepage for users to easily explore the lore of Luci in preparation for the game.
UX CHALLENGES
Create and define a scalable design system & components for The Masquerade digital experience.
PROCESS
FINAL
Players from The Monument Game claim their free Mask NFT, and allocate their guest list spot.
GOALS
Create a unified, seamless experience for Players to complete these two actions while minimizing drop off.
UX CHALLENGES
1. Balance the line between hand holding users and providing enough educational moments to make informed decisions.
2. Account for Players with multiple editions, who undergo this flow multiple times.
PROCESS
FINAL
Phase 2 is when the gameplay begins. Users view the 1/1 piece, and leave observations and replies.
Sam & his council select finalists and a winner at the end.
GOALS
Allow players to easily leave observations, reply to others' comments, and edit their observations.
UX CHALLENGES
Feature peer to peer interactions while still highlighting the 1/1 art.
PROCESS
FINAL
Phase 3 includes a bespoke marketplace for secondary trading after the game concludes.
GOALS
Create a marketplace that encourages and easily facilitates secondary trading.
UX CHALLENGES
1. Create an easy way for users to filter and sort by Mask types.
2. Create an activity hub that would supplement and drive secondary trades.
PROCESS
FINAL
LEARNINGS
- Designing a bespoke experience for the web3 community is unique in that you can assume higher tech literacy from this population than the general public: a question I found myself asking often was how to strike the right balance between hand holding and helpful educational moments.
- The web3 community, and maybe specifically Sam's community, is unique in the sense that it's incredibly community driven, so it's important that this was reflected in as many UX moments as possible.
- A shorter flow is not always a better one; there's a balance between getting to the point and creating an experience.
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